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What is an Initial Coin Offering (ICO)?

A Guide for Beginners

An Initial Coin Offering (ICO) is a fundraising mechanism used by startups and established companies in the cryptocurrency industry. It is a way to raise capital for a project by selling digital tokens or coins to investors.

How ICOs Work

Companies that want to raise capital through an ICO typically issue a whitepaper that outlines the project, the team behind it, and the goals of the ICO. They then create a token or coin and sell it to investors in exchange for cryptocurrency, such as Bitcoin or Ether.

The tokens or coins sold in an ICO can represent a variety of things, such as a share in the company or a utility token that grants access to a product or service. Investors hope that the value of the tokens or coins they purchase will increase over time, giving them a return on their investment.

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