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WEB Beiersdorf AG: Successful start to the fiscal year and groundbreaking ceremony for the new site in Leipzig
Strong sales growth, progress in sustainability, and investment in the future
Hamburg, July 11, 2024 – Beiersdorf AG, the leading provider of innovative skin care products, today announced a strong start to the 2024 fiscal year with sales growth. The company also held a groundbreaking ceremony for the construction of its new state-of-the-art site in Leipzig, Germany.
In the first half of the year, Beiersdorf achieved a strong sales growth of 5.4%, driven by positive performances in all regions and categories. The company's largest market, Europe, saw sales growth of 4.8%, while the Americas region grew by 6.2% and Asia/Africa/Australia by 7.1%. All product categories contributed to the growth, with skin care showing the strongest performance.
“We are very pleased with our start to the year,” said Stefan De Loecker, CEO of Beiersdorf AG. “Our strong sales growth is a testament to the strength of our brands and our innovation pipeline. We are also making good progress on our sustainability agenda and are on track to achieve our ambitious targets.”
Beiersdorf is investing heavily in sustainability, with a focus on reducing its environmental footprint and promoting social responsibility. The company has set ambitious targets for reducing its greenhouse gas emissions, water consumption, and waste generation. Beiersdorf is also working to improve the sustainability of its products and packaging.
The groundbreaking ceremony for the new site in Leipzig marks a significant milestone in Beiersdorf's investment program. The new site will be home to a state-of-the-art production facility, a research and development center, and a logistics center. The site will be one of the most sustainable in Beiersdorf's global network and will help the company to meet the growing demand for its products.
“The new site in Leipzig is a symbol of our commitment to the future,” said De Loecker. “It will allow us to increase our production capacity, accelerate our innovation efforts, and improve our sustainability performance. We are excited to see this project come to life and to continue to grow our business from Leipzig.”
Beiersdorf is a leading provider of innovative skin care products with global brands such as NIVEA, Eucerin, and La Prairie. The company has a workforce of around 20,000 employees worldwide and generated sales of around 7.5 billion euros in 2023.