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Mars Acquires Snack Giant Kellogg's in $36 Billion Deal

Deal Bolsters Mars' Sweet and Savory Snacking Business

Acquisition Includes Beloved Brands Cheez-It and Pringles

In a blockbuster move, Mars, Inc. has reached an agreement to acquire Kellanova, the snack food business that was spun off from Kellogg's last year. The deal, valued at nearly $36 billion, will bring together Mars' confectionery business, which includes brands like M&M's and Snickers, with Kellanova's iconic brands Cheez-It and Pringles, creating a snacking powerhouse with a global reach.

The acquisition marks a significant expansion of Mars' snacking business, solidifying its position as a leader in the highly competitive food industry. Kellanova's product portfolio complements Mars' existing offerings, adding a strong savory element to its primarily sweet lineup.