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Nike and LEGO Team Up to Inspire Play and Creativity in 2025

Uniting Two Iconic Brands

Nike and LEGO, two of the world's most recognizable brands, have announced a multi-year partnership to inspire kids and families through play and creativity.

The partnership will bring together Nike's iconic sportswear and footwear with LEGO's renowned building blocks and imaginative play experiences.

Inspired by Movement and Innovation

The collaboration is centered around the shared values of movement, innovation, and creativity that define both brands.

Together, Nike and LEGO aim to create products and experiences that encourage kids to stay active, express themselves, and foster their imaginations.

Limited Release Products

Nike Mag LEGO Set

One of the most anticipated collaborations is the release of a limited-edition LEGO set inspired by the iconic Nike Mag self-lacing sneakers.

Only 89 pairs of the original Nike Mag were released in 2016, making the LEGO set a highly sought-after collectible for fans of both brands.

Inspiring Kids and Families Worldwide

The Nike and LEGO partnership extends beyond exclusive products to include a range of initiatives aimed at inspiring kids and families.

These initiatives will include:

• Community-based events promoting physical activity and creativity
• Educational resources and workshops fostering innovation and self-expression
• Digital experiences connecting kids with the world of Nike and LEGO

Conclusion

The Nike and LEGO partnership is a testament to the power of collaboration in inspiring kids and families.

By combining their unique strengths, the two brands aim to create a world where play, creativity, and innovation thrive.

As the partnership unfolds, we can expect to see a range of exciting products, experiences, and initiatives that will ignite the imaginations of kids and families worldwide.