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Susan Ejore
Bloggers Best Practices and SEO
The Basics
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's unpaid results—often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.
On-Page SEO
On-page SEO (also known as on-site SEO) is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
On-page factors include:
- Page titles
- Meta descriptions
- Headings
- Content
- Internal links
- Images
- Site speed
- Mobile-friendliness
Off-Page SEO
Off-page SEO refers to actions taken outside of a website to improve its search ranking. Off-page SEO can help improve a website's authority and relevance, which are important factors in search engine algorithms.
Off-page factors include:
- Backlinks
- Social media
- Local SEO
Technical SEO
Technical SEO is the process of optimizing a website's technical configuration in order to improve its visibility and ranking in search engine results pages (SERPs).
Technical SEO factors include:
- Site architecture
- URL structure
- Server configuration
- Mobile responsiveness
- Page load times
Conclusion
SEO is a complex and ever-changing field, but by following the best practices outlined in this article, you can improve your website's visibility and ranking in search engine results pages.