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New 'Call of Duty' Tests Microsoft's $75 Billion Bet on Future of Videogames
Activision Blizzard's Call of Duty series is one of the best-performing video game franchises.
Activision Blizzard's Call of Duty series is one of the best-performing video game franchises. The series has sold over 400 million copies worldwide, grossing over $30 billion in revenue since its inception in 2003. The latest installment, Call of Duty: Modern Warfare II, is expected to be one of the best-selling games of 2022.
The success of Call of Duty is a major reason why Microsoft is willing to pay $75 billion to acquire Activision Blizzard.
The success of Call of Duty is a key reason why Microsoft is willing to pay $75 billion to acquire Activision Blizzard. Microsoft believes that Call of Duty will be a major asset in its future gaming strategy. The company plans to use Call of Duty to help build out its Xbox Game Pass subscription service, which offers access to a library of over 100 games for a monthly fee. Microsoft also plans to use Call of Duty to expand its reach into mobile gaming and other new markets.
The acquisition of Activision Blizzard is a major test for Microsoft's gaming strategy.
The acquisition of Activision Blizzard is a major test for Microsoft's gaming strategy. The deal is the largest in the history of the video game industry, and it will give Microsoft control of one of the most popular video game franchises in the world. The deal will also give Microsoft a major presence in the mobile gaming market, which is one of the largest and fastest-growing segments of the video game industry.
The success or failure of the acquisition will depend on several factors.
The success or failure of the acquisition will depend on several factors, including the ability of Microsoft to integrate Activision Blizzard into its existing gaming business, the ability of Microsoft to retain Call of Duty's player base, and the ability of Microsoft to use Call of Duty to drive growth in its Xbox Game Pass subscription service.
If Microsoft can successfully integrate Activision Blizzard into its business and retain Call of Duty's player base, the acquisition will be a major success for the company.
If Microsoft can successfully integrate Activision Blizzard into its business and retain Call of Duty's player base, the acquisition will be a major success for the company. Call of Duty will be a major asset in Microsoft's gaming strategy, and it will help the company to compete more effectively with Sony and other major players in the video game industry.