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IDC: мировые продажи планшетов в III квартале выросли на 20,4%

Worldwide Tablet Sales Grew by 20.4% in Q3, Says IDC

Tablet Market Continues to Show Resilience Amidst Economic Headwinds

The global tablet market performed better than expected in the third quarter of 2023, with shipments increasing by 20.4% year-over-year. According to the latest data from IDC, a leading market research firm, tablet shipments reached 43 million units during the quarter. This growth was driven by strong demand from emerging markets such as India and Southeast Asia, where tablets remain a popular choice for education and entertainment.

Apple Maintains Dominance, Samsung Gains Market Share

Apple remained the leading vendor in the global tablet market, with a share of 37.3%. The company benefited from the strong performance of its latest iPad models, particularly the iPad Air and iPad Pro. Samsung, which is Apple's closest competitor in the tablet market, gained some market share during the quarter. The South Korean company's tablets performed well in the mid-range segment, where it offers a variety of options at different price points.

Other Vendors Struggle to Gain Traction

While Apple and Samsung continued to dominate the tablet market, other vendors struggled to gain traction. Lenovo was the third-largest vendor with a market share of 9.3%, followed by Huawei with a share of 7.9%. Amazon, which has a strong presence in the smart home market, saw its tablet shipments decline during the quarter. This decline was likely due to increased competition from Apple and Samsung in the premium tablet segment.

Growth Expected to Continue in the Coming Years

Despite the current economic headwinds, IDC expects the tablet market to continue to grow in the coming years. The research firm predicts that tablet shipments will reach 58 million units by 2027, driven by demand from emerging markets and the increasing popularity of tablet-based applications in education and healthcare. However, the market is likely to face challenges from the rising popularity of foldable smartphones, which offer a similar user experience to tablets but with the added convenience of a foldable form factor.

Conclusion

The global tablet market showed resilience in the third quarter of 2023, with shipments growing by 20.4% year-over-year. Apple maintained its dominance, while Samsung gained some market share. Other vendors struggled to gain traction in the face of strong competition from the leading players. Despite the current economic headwinds, IDC expects the tablet market to continue to grow in the coming years, driven by demand from emerging markets and the increasing popularity of tablet-based applications.