>

it's a small step for a man

It's a Small Step for a Man…

But a Giant Leap for AI

Google's New AI-Powered Search is Changing the SEO Game

Google has just announced a major update to its search algorithm, and it's powered by AI. This is a big deal, and it's going to have a major impact on how SEO is done.

The new AI-powered search algorithm is called “BERT,” and it's designed to better understand the natural language of search queries. This means that it can now understand the intent behind a search query, even if it's not expressed in a perfectly clear way.

This is a major improvement over previous search algorithms, which were often unable to understand the intent behind a search query. As a result, they would often return irrelevant results.

How BERT Will Impact SEO

BERT will have a major impact on SEO in a number of ways. First, it will make it more important to create content that is relevant to the user's intent. This means that you need to understand the needs of your target audience and create content that meets those needs.

Second, BERT will make it more important to use natural language in your content. This means that you should write in a way that is easy for people to read and understand. Avoid using jargon and technical terms, and write in a conversational tone.

Finally, BERT will make it more important to optimize your content for voice search. This is because voice search is becoming increasingly popular, and BERT is designed to understand the natural language of voice queries.

What You Can Do to Prepare for BERT

There are a number of things you can do to prepare for BERT and ensure that your SEO strategy is still effective.

• Create content that is relevant to the user's intent.
• Use natural language in your content.
• Optimize your content for voice search.

By following these tips, you can ensure that your SEO strategy is still effective even after BERT is fully rolled out.