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Что будут обсуждать лидеры рекламного бизнеса в рамках Национального рекламного форума?

What Will Advertising Business Leaders Discuss at the National Advertising Forum?

Sessions to Cover Key Industry Trends, Challenges, and Innovations

Moscow, Russia – May 24, 2023

The National Advertising Forum, Russia's leading advertising industry event, will bring together industry leaders, experts, and decision-makers to discuss the most pressing issues and trends shaping the future of advertising. The forum will feature a series of sessions covering a wide range of topics, including:

• The impact of digital transformation on the advertising landscape
• The rise of data-driven marketing and its implications for advertising strategies
• The growing importance of brand purpose and storytelling in advertising
• The challenges and opportunities of advertising in a globalized world
• The future of advertising and the key trends to watch

The National Advertising Forum will be held on June 1-2, 2023, at the Moscow Marriott Royal Aurora Hotel. The event will feature keynote speeches from industry leaders, panel discussions, breakout sessions, and networking opportunities.

For more information about the National Advertising Forum, please visit the event website at www.advertisingforum.ru.

Keynote Speakers

• Sergey Shumeyko, President of the Russian Association of Communication Agencies
• Olga Donskikh, Director of the Department of Advertising and Communications Media Market Regulation, Russian Ministry of Culture
• Igor Mandrichenko, CEO of Gazprom Media
• Natalia Vlasova, CEO of Publicis Groupe Russia
• Alexey Ivanov, CEO of WPP Russia

Panel Discussions

• The Future of Advertising: What Will It Look Like?
• The Impact of Digital Transformation on the Advertising Landscape
• Data-Driven Marketing: The Key to Success in the Digital Age
• Brand Purpose and Storytelling: The New Imperatives for Advertising
• The Challenges and Opportunities of Advertising in a Globalized World

Breakout Sessions

• The Rise of Influencer Marketing
• The Effectiveness of Native Advertising
• The Role of Artificial Intelligence in Advertising
• The Future of Programmatic Advertising
• The Measurement and Evaluation of Advertising Campaigns

Networking Opportunities

The National Advertising Forum provides ample opportunities for networking with industry leaders, experts, and decision-makers. The event will feature a welcome reception, networking breaks, and a closing gala dinner.