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Тренды в маркетинге 2025 года: наш взгляд на использование VR, AR и ИИ в рекламных кампаниях

Marketing Trends 2025: Our Look at the Use of VR, AR, and AI In Ads

We expect VR, AR, and AI to become increasingly important in advertising in the coming years.

As technology continues to evolve, we can expect to see new and innovative ways to use it in marketing. Three technologies that we believe will have a significant impact on advertising are VR (virtual reality), AR (augmented reality), and AI (artificial intelligence).

Virtual reality (VR)

VR creates immersive experiences that can transport users to other worlds. This makes it an ideal platform for advertising products and services that can be experienced in a virtual environment.

For example, a car company could create a VR experience that allows users to test drive a new car in a variety of different environments.

Augmented reality (AR)

AR overlays digital information onto the real world. This makes it possible to create interactive experiences that can be used to advertise products and services in a more engaging way.

For example, a clothing store could create an AR app that allows users to try on clothes virtually before they buy them.

Artificial intelligence (AI)

AI can be used to automate tasks, personalize experiences, and analyze data. This makes it a valuable tool for marketers who are looking to improve the efficiency and effectiveness of their campaigns.

For example, AI can be used to create personalized ad experiences for each user, or to analyze data to identify trends and patterns that can be used to improve campaign performance.

We believe that VR, AR, and AI will have a major impact on the future of advertising. These technologies will allow marketers to create more immersive, interactive, and personalized experiences for their target audiences.

Here are some specific examples of how VR, AR, and AI can be used in advertising:

• VR can be used to create immersive product demonstrations.
• AR can be used to create interactive product experiences.
• AI can be used to personalize ad experiences.
• AI can be used to analyze data to improve campaign performance.

As these technologies continue to develop, we can expect to see even more innovative and creative ways to use them in advertising.