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Beyoncé Unveils SirDavis Whiskey
A Collaboration with Moët Hennessy and Master Distiller Dr.
A New American Whisky Inspired by Japanese Tradition
On Tuesday, Beyoncé Knowles-Carter announced her partnership with Moët Hennessy, a division of the French luxury conglomerate LVMH, to launch SirDavis Whiskey.
SirDavis is a Japanese-style inspired whisky made in collaboration with Master Distiller Dr. The whisky has a pristine tawny hue thanks to its sherry-barrel finish and an alluring nose of cinnamon and clove with a faint hint of oak.
“I’m so excited to introduce SirDavis to the world,” said Beyoncé in a statement. “It’s a whisky that embodies the qualities I’ve always admired: strength, boldness, and elegance.”
SirDavis will be available in limited quantities in the United States starting in September 2023. It will retail for $175 per bottle.
- Beyoncé has partnered with Moët Hennessy to launch SirDavis Whiskey.
- SirDavis is a Japanese-style inspired whisky made with Master Distiller Dr.
- The whisky has a tawny hue, a cinnamon and clove nose, and a hint of oak.
- SirDavis will be available in limited quantities in the United States starting in September 2023.
- It will retail for $175 per bottle.