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Simon Nordberg

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Google and Blogger.com SEO: Important Policy Updates You Need to Know

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Introduction

Google and Blogger.com are two of the most popular platforms for creating and publishing content online. As such, it is important to be aware of their SEO policies in order to ensure that your content is visible to as many people as possible.

In this blog post, we will discuss the latest SEO policy updates from Google and Blogger.com, and how you can ensure that your content complies with these policies.

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Google SEO Policy Updates

Google's SEO policies are constantly evolving, and it is important to stay up-to-date on the latest changes. Here are some of the most important Google SEO policy updates that you need to know about:

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Mobile-first indexing

Google has switched to mobile-first indexing, meaning that it now uses the mobile version of your website to index and rank your content. This means that it is more important than ever to ensure that your website is mobile-friendly.

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Core Web Vitals

Google has introduced a new set of metrics called Core Web Vitals. These metrics measure the performance of your website in terms of speed, responsiveness, and visual stability. Ensuring that your website meets the Core Web Vitals standards can help you improve your search rankings.

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Passage indexing

Google is now able to index individual passages of text within a web page. This means that your content is more likely to appear in search results for specific keywords, even if those keywords are not mentioned in the title or meta description of your page.

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Blogger.com SEO Policy Updates

Blogger.com has also made some important SEO policy updates in recent years. Here are some of the most important updates that you need to know about:

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nofollow links

Blogger.com now automatically adds a nofollow attribute to all external links in posts. This means that these links will not pass any link equity to the linked websites. While this can help to prevent link spam, it is important to be aware of this policy if you are trying to build links to your website.

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Structured data

Blogger.com now supports structured data, which can help Google to better understand the content of your posts. Adding structured data to your posts can help you to improve your search rankings and make your posts more visible in search results.

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How to Ensure Your Content Complies with Google and Blogger.com SEO Policies

To ensure that your content complies with Google and Blogger.com SEO policies, you should:

• Make sure your website is mobile-friendly.
• Optimize your website for Core Web Vitals.
• Use passage indexing to your advantage.
• Be aware of Blogger.com's nofollow link policy.
• Use structured data to help Google understand your content.

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Conclusion

By following these tips, you can ensure that your content complies with Google and Blogger.com SEO policies and is more likely to be visible to as many people as possible.