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Ryan Reynolds, Rob McElhenney buy majority of Wrexham Lager
Ryan Reynolds, Rob McElhenney buy majority of Wrexham Lager
Wrexham Lager to see the return of the popular Velvet Smooth
Co-owners of Wrexham AFC, Ryan Reynolds and Rob McElhenney, have bought a majority stake in Wrexham Lager. The deal means the popular Velvet Smooth, which was discontinued in 2019, will return to the market.
The brewery has been in administration since 2021, but Reynolds and McElhenney have pledged to invest in the business and bring it back to its former glory.
Velvet Smooth is a classic
Velvet Smooth was first brewed in 1988 and quickly became a favourite among lager drinkers. It was known for its smooth, malty taste and its distinctive green and gold can.
The beer was discontinued in 2019 after the brewery went into administration. However, Reynolds and McElhenney have promised to bring it back as part of their plans to revive the Wrexham Lager brand.
More than just a beer
Wrexham Lager is more than just a beer to the people of Wrexham. It is a symbol of the town’s identity and pride.
The brewery has been a part of the community for over 100 years and has played a vital role in the town’s economy.
Exciting times
The news that Reynolds and McElhenney have bought a majority stake in Wrexham Lager has been met with excitement by the people of Wrexham.
The co-owners have a proven track record of success in business and they are committed to investing in the community.