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Ключевые акценты деловой программы восьмого Национального рекламного форума

National Advertising Forum: Business program keynotes

Ninth National Advertising Forum

On September 5-6, 2023, Moscow will host the ninth National Advertising Forum, the largest industry event in Russia devoted to all aspects of the advertising industry. The business program will feature speeches from leading industry experts, presentations of case studies, and discussions of pressing issues. The key theme of the forum this year is “Advertising in a Changing World: Challenges and Opportunities for Development.” The program will include several thematic blocks: “Digital Transformation of the Advertising Market,” “Modern Advertising Technologies,” “Creative Strategies for Effective Advertising,” “International Advertising Experience,” and “The Future of the Advertising Industry.”

Digital Transformation of the Advertising Market

This section delves into the influence of digital technologies on media consumption, the emergence of new advertising formats, and the transformation of the advertising market structure.

Modern Advertising Technologies

This section highlights successful advertising cases utilizing innovative technological solutions, such as artificial intelligence, machine learning, big data, and augmented and virtual reality.

Creative Strategies for Effective Advertising

This section analyzes creative approaches and strategies that contribute to the effectiveness of advertising campaigns, emphasizing storytelling, emotional marketing, and cross-media strategies.

International Advertising Experience

This section presents the most effective advertising cases from around the world, providing insights into global trends and best practices in the industry.

The Future of the Advertising Industry

This section explores future advertising industry trends, including the impact of artificial intelligence, the development of virtual and augmented reality, and the emergence of new advertising models.

Key business program highlights

The business program of the ninth National Advertising Forum will feature a wide range of events, including:

• Speeches from top industry executives and experts
• Case study presentations
• Panel discussions
• Master classes
• Workshops

The forum will bring together over 1,000 participants from various sectors of the advertising industry, including advertising agencies, advertisers, media companies, and technology providers. The event provides an excellent platform for networking, exchanging experiences, and discussing the most pressing issues facing the industry.

Registration for the forum is now open. To register, please visit the official website of the event: www.advertisingforum.ru.