>

Animal Planet Unveils New Logo and Design System

A Fresh Look for the Animal Kingdom

New Logo and Design System Unveiled

Animal Planet has unveiled a new visual identity and globally aligned design system, signaling a fresh start for the network dedicated to all things animal.

Kinetic Logo Animation

The new logo features a distinctive blue and green color scheme and a kinetic animation that reveals the Animal Planet name when zooming out. This dynamic element adds a playful and engaging touch to the network's branding.

The updated design system includes a range of new elements, such as typography, color palettes, and graphic treatments, that will be used across all Animal Planet platforms.

The launch of the new logo and design system marks a significant moment for Animal Planet, reflecting its commitment to delivering high-quality programming and connecting with animal lovers worldwide.